Kind Bites is a new food justice venue at the RMIT City Campus created by RMIT CafeLab, RUSU (RMIT University Student Union), and Just Food Collective. This initiative will provide free, nutritious meals and pantry items to students, staff, and the public, fostering an inclusive and dignified experience for all.

By developing a cohesive and approachable brand identity, Kind Bites seeks to empower individuals experiencing food insecurity and reduce the stigma often associated with food relief. The branding employs hand-drawn illustrations of fruits and vegetables alongside a warm and vibrant colour palette, creating an inviting and supportive atmosphere.